It's not just the environmentment that will win from advising consumption of plant based omega 3 and DHA (from micro algae). It appears 9 out of 10 people don't like fish.
Getting enough EPA and DHA in the diet is difficult, and 25 per cent of Americans do not eat fish at all. People are also slow to change eating patterns. Nine of the top ten food choice preferences in 2003 were the same in 1985 and these top ten preferences did not include fish
Three major US bread manufacturers have introduced breads containing extra omega 3 this year.
Martek Biosciences, which announced a deal with leading cereal maker Kellogg's for use of its ingredient in a range of products next year, is also seeing increasing interest in its microalgae-derived omega 3.
It said yesterday that Gold Circle Farms had introduced liquid egg whites containing its vegetarian DHA.
However none of the products have added a new FDA-backed qualified health claim to their labeling.
Since September 2004, foods containing eiscosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) omega-3 fatty acids are allowed to carry a qualified health claim stating that they may help to reduce the risk of coronary heart disease, responsible for 500,000 deaths annually in the US.
However at the time industry groups expressed their disappointment that the fatty acids had not been given a full health claim. A qualified health claim carries disclaimers that reduce the impact of a health claim.
The importance of omega-3 fatty acids have however been highlighted in the new Dietary Guidelines for Americans, which will encourage increased consumption both of fish and non-marine sources.
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